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Missed Call Alert (MCA)

Missed Call Alert (MCA) is a Lead Generation Service powered by JoinIndia to their Clients across India.This is a Very Useful Service in today’s IT Innovations World.

In this we prove a Toll Free Number which when dialed a caller number is registered and if required by our client a Auto Reply SMS is send to the caller thanking him for calling and informing him that we have registered his Number and One of our Executive will Call him Back Soon to Understand his requirements / Concerns.

What Can A Business Do With A Missed Call?

  • Lead Capture - Marketers who advertise across mediums still find a challenge to judge ROI's. Missed calls help to capture 100% of the leads coming from across different mediums which allow businesses to make strategic and cost effective decisions.
  • Survey/Feedbacks -Businesses can get real time feedback on customer experience on service/product and if required alerts can be built on SLA's and action can be taken. The surveys/ feedback can be in the language of choice by brands .
  • New user activations - Generate interest and get new users engaged with the brands via different kinds of campaigns
  • Run Contests - Incentivize users / target audience to engage with the brand
  • Content on Demand -Bring content on demand to users on information like help material, new offers, new products etc
  • Number Verification - Missed call service is used by businesses for number verification and for giving detailed information. Ecommerce companies use missed call service before confirming cash on delivery order, retail companies use it give any information like current balance status.
  • Polling - Using missed call campaign you can do live poll campaigns
  • Content on Demand -Bring content on demand to users on information like help material, new offers, new products etc

  • Ozonetel has been supporting Missed calls on its platform for the past four years. Some of the clients using the platform are viz:
  • Hindustan Unilever (HUL) - KKT the Award winning campaign is leveraging the power of missed calls to connect with the target market. This campaign helped them to connect with nearly 30 million customers.
  • Redbus - The world largest bus ticketing platform used the service to take customer feedback, e.g if you are satisfied with the service give a missed call to "X" number and if you are not satisfied give missed call to "Y" number.
  • Zipdial - The pioneer of missed call concept used Ozonetel platform to implement the service.

Missed call is a very flexible service and have numerous use cases. You just need to think about the service, we will make sure that it is implemented as per your expectation.









Why Choose Mawale Infotech?

Develop & Test for Free

Using our developer sandbox service you are able to build and test your messaging application in full. Test your integration to our gateway, or test end-to-end message delivery to handset. This service allows you to test integration in a closed-loop – testing the code and reporting functions – as if you were sending campaigns in production.

Business Continuity

Our customers run 24/7 businesses. You need your message to get there any time of day or night. A strong business continuity plan to ensure maximum availability to our customers is paramount to the SMSGlobal experience and backed by our 99.99% Availability SLA.

Route Management

Using intelligent routing protocols developed in-house at mawaleInfotech, we are able to provide cost-effective and high-throughput message delivery options for our customers. Our routing is designed and managed to minimise latency and ensure the best user experience possible.


Security via SSL is available without any additional cost and its use is highly recommended. We can also provision a secure Cisco IPSEC VPN connection that utilises our advanced network technology (Cisco ASA Series firewalls) to allow an additional level of security for clients to connect to our gateway.

Scalability & Throughput

We grow with you. The key to the success of our business is our ability to scale the gateway’s performance on-demand. Scaling our platform’s throughput to meet the ever-growing demand of our customers is a constant challenge, but one that is embraced by the team at MawaleInfotech.

Data Protection

The security and protection of the data held in our systems is vital to us. We’ve invested heavily to ensure that it's not compromised by any means. Our System is monitored 24/7.

Our Clients

Call us today at +91 99267 6557 or Email us at support@mawaleinfotech.com We are always happy to answer your queries, so do call us or drop us a message.

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