Bulk SMS messaging is a legacy description for application-to-person SMS messaging services. It refers specifically to the sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.
Today the application-to-person SMS messaging services have evolved to include bulk SMS messaging alongside the sending of single messages (such as one time passwords and delivery notifications), interactive messaging (such as group messaging services), and incoming number services (such as mobile marketing campaigns, voting or information lines).
A defining characteristic of bulk SMS messaging is that businesses and organisations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software programme, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.
An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of a mobile network operation and then onto a recipient’s mobile phone number.
It is important to point out that if you are sending Bulk SMS, you must comply with the data protection laws by your own countries regulator. You are required to obtain written consent from a consumer prior to adding that consumer to a mobile marketing campaign. This is a very specific term that means an agreement, in writing, bears the signature of the person being marketed to and clearly shows that they are authorising the seller to deliver advertisements or other marketing messages to their phone. The telephone number to which the signatory authorises these marketing messages or advertisements must also be included in the written consent form. You must also give your customers an opt-out option at the end of every SMS you send.
Bulk SMS has open rates of 98% and messages are read by the recipient within 5 minutes.
Configured by default for all new accounts, promotional SMS is generally used for sending any offers or promotions to new and existing customers. Messages are sent to non-DND numbers and opt-in numbers (via myDND Manager) between 9am and 9pm only. Start your free trial today!
Transactional route can only be used for sending transactional SMS such as OTPs and alerts to your registered users. Messages can be sent 24/7 from your own 6-character Sender ID. To configure a transactional route, create your account today and contact email@example.com. No setup costs involved!
We can configure both promotional and transactional SMS routes to you, free of cost, so that you can send any business SMS hassle-free! With platinum telecom partnership and intelligent routing technology, Textlocal SMS gateway assures you best-in-class delivery rates for both bulk SMS and SMS alerts.
Welcome to the most comprehensive, powerful and easy to use SMS platform…
Why Choose Mawale Infotech?
Develop & Test for Free
Using our developer sandbox service you are able to build and test your messaging application in full. Test your integration to our gateway, or test end-to-end message delivery to handset. This service allows you to test integration in a closed-loop – testing the code and reporting functions – as if you were sending campaigns in production.
Our customers run 24/7 businesses. You need your message to get there any time of day or night. A strong business continuity plan to ensure maximum availability to our customers is paramount to the SMSGlobal experience and backed by our 99.99% Availability SLA.
Using intelligent routing protocols developed in-house at mawaleInfotech, we are able to provide cost-effective and high-throughput message delivery options for our customers. Our routing is designed and managed to minimise latency and ensure the best user experience possible.
Security via SSL is available without any additional cost and its use is highly recommended. We can also provision a secure Cisco IPSEC VPN connection that utilises our advanced network technology (Cisco ASA Series firewalls) to allow an additional level of security for clients to connect to our gateway.
Scalability & Throughput
We grow with you. The key to the success of our business is our ability to scale the gateway’s performance on-demand. Scaling our platform’s throughput to meet the ever-growing demand of our customers is a constant challenge, but one that is embraced by the team at MawaleInfotech.
The security and protection of the data held in our systems is vital to us. We’ve invested heavily to ensure that it's not compromised by any means. Our System is monitored 24/7.
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